10 Best Financial Affiliate Programs in India

India’s financial ecosystem is undergoing a significant transformation. With increasing access to digital financial tools, individuals are relying more on credit cards, loans, and investment platforms to manage their finances. This shift has created a lucrative opportunity for affiliate marketers to promote financial products and earn high commissions through financial affiliate programs.

Whether you’re a content creator or an independent financial advisor, these programs offer recurring income opportunities by enabling marketers to target diverse audiences. From beginners exploring how to earn money online as a student to professionals seeking credit card perks or investment solutions, financial affiliate programs cater to a wide spectrum of users.

In this blog, we highlight the 10 best financial affiliate programs in India for 2025, their earning potential, and actionable tips for leveraging these programs to maximize income.

List of Top 10 Financial Affiliate Programs in India for 2025

1. GroMo

GroMo is a comprehensive financial affiliate platform that allows affiliates to promote various products, such as credit cards, loans, and insurance policies. Its standout feature is the extensive support offered through GroMo Academy, which provides training and tools for affiliates to succeed.

Key Features:

• Commission: Earn up to ₹1 Lakh per month.
• Additional Incentives: Affiliates can earn GroMo Coins and referral bonuses through its refer-and-earn program.
• Ideal Audience: First-time credit card users, professionals exploring loans, and individuals seeking insurance.

Why Choose GroMo?

GroMo’s versatility and accessible resources make it a top choice for affiliates at all experience levels. By providing a diverse range of financial products, GroMo ensures affiliates can target different user needs effectively.

Marketing Tips

• Leverage video tutorials and reels on Instagram to educate audiences about GroMo’s offerings.
• Use SEO-driven blog posts to rank for terms like financial services affiliate programs and best financial affiliate programs.

2. Axis Bank

Axis Bank’s affiliate program is designed for promoting its versatile range of credit cards, which include lifestyle, cashback, and travel cards. It is especially lucrative for affiliates targeting urban professionals.

Key Features:

• Commission: Earn up to ₹3,500 per approved credit card application.
• Ideal Audience: Frequent shoppers, travelers, and high-income professionals.

Why Choose Axis Bank?

Axis Bank offers a competitive commission structure and a trusted brand name, making it easy to convert audiences. Its premium credit cards, such as Axis Vistara and Axis Burgundy, appeal to niche markets.

Marketing Tips:

• Write detailed comparison blogs highlighting Axis Bank’s cards alongside competitors.
• Use targeted ads to promote cashback benefits and travel perks.

3. IDFC First Bank

IDFC First Bank is known for its user-friendly credit cards that reward both online and offline purchases. The affiliate program offers a straightforward structure for earning commissions.

Key Features:

• Commission: ₹1,500 per approved credit card.
• Ideal Audience: Young professionals and shoppers seeking reward-based credit cards.

Why Choose IDFC First Bank?

IDFC’s zero-annual-fee credit cards make it attractive to first-time users, ensuring high conversion rates for affiliates.

Marketing Tips:

• Promote IDFC cards through social media campaigns targeting college students and new jobholders.
• Highlight benefits like universal cashback and simple approval processes.

4. State Bank of India (SBI)

SBI, being India’s largest public-sector bank, offers affiliate programs to promote its range of debit and credit cards. Affiliates can benefit from SBI’s widespread brand trust.

Key Features:

• Commission: ₹2,000 per approved card.
• Ideal Audience: First-time credit card users and individuals looking for reliable banking options.

Why Choose SBI?

SBI’s co-branded credit cards, such as the SBI IRCTC Card and SBI Yatra Card, cater to travel enthusiasts, providing a niche market for affiliates.

Marketing Tips:

• Focus on creating content around co-branded card benefits.
• Emphasize SBI’s brand reliability and customer support features.

5. Paytm Money

Paytm Money is an excellent platform for affiliates targeting investors. It enables users to invest in mutual funds, stocks, and digital gold seamlessly through its app.

Key Features:

• Commission: ₹300 for the first trade exceeding ₹1,000.
• Ideal Audience: Millennials and first-time investors.

Why Choose Paytm Money?

The platform’s ease of use and popularity among tech-savvy individuals make it a top pick for affiliates focusing on investment products.

Marketing Tips:

• Create beginner-friendly blogs and video tutorials on stock trading.
• Promote Paytm Money’s low brokerage fees in your email campaigns.

6. Money View

Money View specializes in personal loans, providing users with a fully digital approval process. Its affiliate program is ideal for marketers seeking to promote fast and hassle-free loans.

Key Features:

• Commission: 1.5% of the approved loan amount.
• Ideal Audience: Salaried professionals and small business owners seeking quick loans.

Why Choose Money View?

The program’s high commission rates and minimal documentation requirements ensure smooth onboarding for customers.

Marketing Tips:

• Write blog posts addressing common financial problems and highlight Money View’s solutions.
• Use LinkedIn to target working professionals in need of personal loans.

7. Jupiter Money

Jupiter Money is a digital banking app offering features like financial insights, budgeting tools, and gamified rewards for debit card transactions.

Key Features:

• Commission: ₹400 for the first transaction exceeding ₹200.
• Ideal Audience: Millennials and tech-savvy users.

Why Choose Jupiter Money?

The platform’s user-centric design and rewards-based system make it attractive to young professionals.

Marketing Tips:

• Create Instagram Reels showcasing Jupiter’s intuitive app interface.
• Run Facebook ads highlighting gamified rewards for everyday purchases.

8. Zerodha

Zerodha is India’s most trusted stockbroker, offering zero-commission trading and a suite of investment tools. Its affiliate program rewards affiliates based on trading activity.

Key Features:

• Commission: 10% of brokerage fees, plus 300 reward points per referral.
• Ideal Audience: Retail traders and investors.

Why Choose Zerodha?

Its reputation and advanced tools appeal to experienced traders and new investors alike.

Marketing Tips:

• Write how-to guides for beginners learning to trade on Zerodha.
• Promote Zerodha’s tax-saving investment features through LinkedIn posts.

9. Bajaj Finserv

Bajaj Finserv’s affiliate program allows affiliates to promote its Card Protection Plans, which safeguard users from fraud and theft.

Key Features:

Commission: ₹100 per approved plan.
Ideal Audience: Credit card users looking for security features.

Why Choose Bajaj Finserv?

The added protection Bajaj Finserv offers ensures easy conversions for affiliates targeting cautious consumers.

Marketing Tips:

Combine Bajaj Finserv promotions with general credit card marketing campaigns.
Emphasize fraud protection benefits in blog content.

10. 12% Club

12% Club is a peer-to-peer lending platform offering investors up to 12% returns. Affiliates earn commissions for every successful referral.

Key Features:

Commission: 10% of referral earnings.
Ideal Audience: Risk-tolerant investors seeking high-yield opportunities.

Why Choose 12% Club?

Its high returns appeal to savvy investors looking for alternative investment options.

Marketing Tips:

Write blogs explaining peer-to-peer lending and its benefits.
Target financially literate individuals through targeted email campaigns.

Benefits of Promoting Financial Products

• High Commissions: Programs like GroMo and Money View offer attractive payouts, enabling affiliates to generate substantial income.
• Long-Term Customer Relationships: Financial products create opportunities for repeat income as users continue to engage with services.
• Wide Product Range: Affiliates can cater to various audience needs, from loans to investment tools.
• Brand Credibility: Established brands make it easier to build trust with audiences.

Start Today

Promoting financial affiliate programs in India offers unmatched earning potential. By leveraging platforms like GroMo, Zerodha, and Paytm Money, affiliates can target diverse audiences while building a sustainable income stream.

Start today by selecting the right program that aligns with your niche and audience preferences!

FAQs

1. What are financial services affiliate programs?
Financial services affiliate programs allow marketers to earn commissions by promoting financial products like credit cards, loans, and investment tools. These programs are ideal for affiliates targeting diverse audiences.

2. Which financial affiliate programs offer the highest commissions?
GroMo provides commissions of up to ₹1 Lakh per month, while Zerodha offers 10% of brokerage fees and reward points. Paytm Money and Money View also provide competitive payouts.

3. How do I choose the best financial affiliate programs?
Look for programs with high commission rates, long cookie durations, and a strong brand presence. For example, GroMo and SBI offer credibility and earning potential, making them excellent choices.

4. Can students join personal finance affiliate programs?
Yes, many programs, such as GroMo and Paytm Money, cater to students. These platforms are beginner-friendly and offer training, enabling students to learn and earn simultaneously.

5. How can I promote fintech affiliate programs effectively?
Create content targeting your audience's pain points, such as managing finances or choosing the best credit card. Use keywords like financial management and how to earn passive income in blogs and social media campaigns.